Reporting healthcare clients actually read



I have sent forty-page reports nobody opened and one-page reports that got forwarded to a board. The difference was not effort.

Pick three numbers and never change them

Qualified organic sessions, leads or calls, and one leading indicator specific to the program. Consistency is what lets a client see a trend instead of a snapshot.

Then write like a person

What changed, why it changed, what I am doing next month. Two paragraphs. Everything else goes in an appendix nobody is obliged to read.