YMYL & E-E-A-T
The E-E-A-T checklist I run before publishing any health page
Health content is graded harder than anything else on the web. Here is the eleven-point check every page clears before it goes live.
9 min read
SEO & Growth Strategist · 13+ years
Turn search demand into real revenue.
I'm Atiur Rahman. For 13+ years I've built SEO and growth programs across Healthcare, SaaS, Local Service Businesses, E-commerce, and B2B, for clients in the US, UK, Australia and other countries. Different industries, same discipline: fix the technical base, earn the trust signals, then compound.
Organic Pipeline Growth
+315%
Generated $1.4M in verified inbound pipeline in 14 months
- Organic clicks92
- Qualified leads74
- Keyword coverage58
- 13+ years in search
- B2B, B2C, SaaS, local & e-commerce
- US · UK · AU clients
- Fully remote, US hours
- 312%
- Organic traffic lift
- 13+
- Years search experience
- 48+
- Audits delivered
- $1.4M+
- Inbound pipeline generated (best 12-mo)
The problem I solve
Most SEO fails for the same reasons, whatever the industry.
A broken template, thin pages nobody asked for, a migration planned after the design was signed off, reporting that hides the truth. I've seen the same four problems in a dental group, a billing platform, a SaaS product and an affiliate store. The niche changes the details — never the diagnosis.
What I bring is a repeatable method plus the judgment to know which levers matter where. Health and finance content needs credentialed authors and reviewers. Local businesses need the map pack. SaaS needs comparison pages written for the person who signs. E-commerce needs category and facet control.
I don't run twenty accounts. I take on a focused client roster, work inside your stack, with my name on the outcome.
What I'm good at
Four skills that travel across every industry
I lead with capability, not category. These are the disciplines clients hire me for — then we apply them to your market.
Industries worked in
- Healthcare & medical
- SaaS & tech
- E-commerce & retail
- Local & multi-location
- Finance & insurance
- Professional services
- Education
- Affiliate & publishing
01
Technical SEO
Crawl architecture, indexation, Core Web Vitals, structured data and migration safety.
02
Content strategy
Topic architecture built from real search intent, plus briefs writers can actually follow.
03
Local SEO
Google Business Profile, map-pack strategy and location pages that rank individually.
04
Growth marketing
Paid search, email, CRO and lead-gen systems that make the organic gains pay off.
Engagements
Six ways I usually get involved
Most engagements are retainers. Some are two-week diagnostics. All of them start with the same question: what is actually broken?
- 01
Technical SEO for sites of any size
Crawl architecture, indexation control, Core Web Vitals and structured data — the layer that quietly caps every other effort when it's broken.
- 02
Local & Google Business Profile
Clinics, dealerships, law firms, salons, franchises — multi-location businesses win in the map pack or they don't get the call.
- 03
Content strategy & topical authority
From YMYL health libraries to SaaS comparison hubs: content that earns trust signals instead of just filling a calendar.
- 04
B2B & SaaS pipeline SEO
Long cycles, few buyers, high ticket. Rankings only matter when they reach the person who signs the contract.
- 05
E-commerce & lead-gen growth
Category and product architecture, faceted navigation, and paid-plus-organic mixes that grow revenue rather than sessions.
- 06
Diagnostic audits & second opinions
For teams who already have an agency and want to know whether the plan is real. Fixed scope, two weeks, no retainer required.
Selected work
Four engagements, and the numbers they moved
Demo write-ups built on real engagement patterns across healthcare, local practices, B2B platforms and consumer brands.
How it runs
Four phases, no mystery
01
Diagnose
Two weeks of crawling, log files, Search Console history and competitor teardown. No strategy before I know what is actually broken.
02
Strategy
A written plan with sequencing, owners and expected impact. If a task cannot be tied to revenue or patient volume, it does not make the list.
03
Execution
I work inside your stack — WordPress, dev tickets, editorial calendar, front desk workflows. Hands on keys, not slide decks.
04
Report & compound
Monthly reporting on rankings, qualified sessions and leads, plus what changed and what is next. Programmes compound when nobody has to guess.
Interactive Teardown
See what a 60-second diagnostic looks like in practice
No 80-page automated PDF audits that gather dust. Watch how I dissect a healthcare website crawl architecture, keyword cannibalization, and pipeline leaks in under one minute.
atiur-diagnostic-teardown.mp4
1:02
Click to Watch 60s Teardown
Healthcare Search Diagnostic · Instant Playback
Diagnostic Teardown · Atiur Rahman (1:02)
In their words
What clients say afterwards
“We had no website worth the name and no idea what we were competing against. Eighteen months later providers find us before our sales team calls them. Atiur did not sell us a report, he built the thing.”
“Our practice was invisible three miles from our own clinic. He rebuilt the location pages, fixed the Business Profile mess a previous agency left, and the phone started ringing from the map pack.”
“The clearest reporting I have had from any consultant. Every month I knew what changed, what it earned, and what he was doing next. No jargon, no hiding behind impressions.”
Quotes are anonymized placeholder content pending client approval.
Built in-house
The tools I got tired of paying for
Small utilities I built for my own client work, hosted on subdomains and opened up as they become stable.
- SERP SnapshotTrack daily local pack and organic positions for multi-location practices.Beta
- Schema BuilderGenerate Physician, MedicalClinic and FAQ structured data without a developer.Live
- E-E-A-T GraderScore a health page against author, reviewer and citation signals.Beta
- GBP AuditorAudit categories, services and review velocity across every location.Coming soon
- Redirect MapperMatch old URLs to new ones before a migration goes live.Coming soon
- Content DecaySurface health articles losing impressions before they lose rankings.Coming soon
Insights
Notes from inside the work
No trend pieces. Things I have had to figure out on live client accounts.
Local SEO
Local SEO for multi-location practices: the parts agencies skip
Most multi-location practices lose the map pack for boring operational reasons. Categories, phone numbers, and who asks for reviews.
7 min read
B2B SEO
B2B healthcare SEO: write for the committee, not the searcher
High-ticket healthcare deals are signed by three people who search differently. Your keyword map should reflect that.
6 min read
Mutual Fit & Alignment
Who I am built for — and who should look elsewhere
High-leverage search advisory requires direct communication, technical buy-in, and mutual respect. To ensure every engagement delivers outsized ROI, I keep my client roster small and say no early when there is not alignment.
MUTUAL FIT:
Where we achieve compounding ROI
LOOK ELSEWHERE IF:
Where engagements stall
✓
Clinical rigor & E-E-A-T architecture
Physician-reviewed hubs and verified entity graphs built for durable organic authority.
✕
Unverified AI content volume
Mass programmatic articles published without clinician review that search engines demote.
✓
Direct principal partnership
1-on-1 collaboration with a 13-year strategist working directly in your backlog and Slack.
✕
Commoditized agency retainers
Accounts delegated to rotating junior account managers juggling 20+ clients simultaneously.
✓
Dev-ready sprint tickets
Prioritized GitHub and Jira specifications shipped in direct collaboration with engineers.
✕
Siloed PDF audit decks
Passive recommendations that stall because engineering lacks dev access or ticket specs.
✓
90–180 day compounding moat
Search authority that compounds quarter-over-quarter, permanently lowering customer acquisition costs.
✕
Demanding overnight miracles
Expecting top rankings in 7 days without resolving foundational technical and indexing debt.
✓
High-ticket healthcare, B2B & SaaS
Practices and platforms where contracts or procedures are worth $5k–$100k+, producing 10x+ ROI.
✕
Low-margin commoditized products
Sub-$100 customer lifetime value where unit economics cannot support senior consulting.
I review every website inquiry personally within one business day. Tell me what is broken →
Next step
Tell me what is broken. I will tell you whether I can fix it.
I take a small number of engagements at a time so each one gets real hours. If we are not a fit, I will say so in the first reply and point you somewhere better.
- Reply time
- Within one business day
- Working hours
- US Eastern & Central overlap
- Based in
- Mirpur, Dhaka, Bangladesh
