Service 03 · Content strategy

Content strategy built on what already ranks, reviewed to the standard your field demands

A calendar full of posts does not build authority. I map the topics Google rewards in your niche from live search results, write briefs a writer can follow without guesswork and add the review steps that medical and regulated content needs.

Book a free 20-minute call See the case studies

+118%Organic traffic vs. pre-update baseline for a health publisher

+312%Organic traffic lift for a medical billing company

+276%Organic-sourced trial signups for an EHR platform

13+Years of search experience

Is this you?

Signs your content is not earning trust

You publish often and rankings stay flat

New posts index and then sit on page four.

Articles overlap

Several pages compete for the same query, so none ranks.

Traffic fell after a quality or helpful-content update

Pages thin on first-hand expertise lost visibility.

Writers guess at intent

Briefs say "write about X" with no view of what the results page rewards.

Medical or financial review is informal

Nobody checks claims, sources or reviewer credentials before publishing.

Content does not lead to leads

Traffic arrives on informational pages with no path to a booking or demo.

What you get

What a content strategy engagement covers

Topical map from live SERP patterns

The entities, questions and subtopics the top results cover, grouped into a hub-and-spoke plan with a publishing order.

Briefs a writer can follow

Target query, intent, outline, required entities, sources to cite, internal links and the conversion path for each page.

Medical and compliance checks

Source standards, reviewer credentials and claim rules documented as a checklist and applied before publishing.

Content audit and consolidation

Merge, prune or rewrite pages that overlap or have lost traffic, with redirects planned in advance.

Internal linking logic

Link rules that move authority from supporting articles to the pages that earn revenue.

E-E-A-T signals

Author and reviewer pages, bylines, credentials and organization markup tied to the content.

Process

From topic map to published, reviewed content

Phase 1

Research

SERP study and content audit to find the gaps and the overlaps.

Phase 2

Plan

A topical map and a ranked publishing order.

Phase 3

Produce

Briefs, drafts and expert review run through one workflow.

Phase 4

Compound

Link, update and measure each page against rankings and conversions.

Proof

Content strategy results

+118%Organic traffic vs. pre-update baseline for an independent health publisher

Fit

Who this is for, and who it is not

Good fit

Healthcare, health-tech and finance brands that publish under YMYL rules
SaaS and B2B teams that need content tied to pipeline
Publishers recovering from a helpful-content or core update
In-house teams that have writers and need a plan and briefs

Not a fit

Teams that want high-volume content with no review step
Sites that want AI-generated articles published unedited
Businesses without anyone able to supply first-hand expertise or expert review

Engagement

How we would work together

Monthly retainer

Ongoing

Ongoing ownership of strategy and execution, coordination with your developers and writers, and monthly reporting.

Two-week diagnostic

Fixed scope

Technical, content and competitive diagnosis with a prioritized 90-day roadmap and a recorded walkthrough call.

Migration cover

Project-based

Pre-launch inventory, redirect mapping, staging QA and 30 days of launch monitoring.

Keep exploring

Pair content strategy with

Technical SEO content hubArticles on the technical side of healthcare SEO.Medical SEOClinical trust signals and patient intent.SaaS specialtyComparison and alternative pages for long sales cycles.

FAQ

Questions people ask before they book

What is topical authority?

It is the depth and consistency with which a site covers a subject. A site that answers the full set of related questions with accurate, well-linked pages earns more trust from search engines than one with scattered posts.

Do you write the content?

I write strategy, briefs and review checklists. Production goes to your writers or to writers I work with, and every draft passes an editorial and expert review.

How do you handle medical accuracy?

Every medical claim needs a primary source, and a qualified reviewer signs off before publishing. The review standard is documented in the brief so writers apply it from the first draft.

How many articles do you plan at once?

A typical plan covers a 90-day publishing order inside a larger topical map, so priorities stay clear while the plan adapts to results.

Can you fix content that lost traffic?

Yes. I audit the lost pages, identify the cause, then consolidate, rewrite or remove them with redirects mapped before changes go live.

Next step

Tell me what is broken. I will tell you whether I can fix it.

I take a small number of engagements at a time so each one gets real hours. If we are not a fit, I will say so in the first reply and point you somewhere better.

Reply time: Within one business day
Working hours: US Eastern & Central overlap
Based in: Mirpur, Dhaka, Bangladesh