Specialty · E-commerce
Ecommerce SEO for health, wellness and regulated retail
Stores that sell health products carry both a big catalog and strict claim rules. I fix the architecture, rebuild category pages around search intent and keep the content within compliance, so organic revenue grows.
The problems
Problems store owners bring me
Paid dependence
The brand buys most of its traffic and has no organic channel to lean on.
Filter pages flood the index
Facets create thousands of low-value URLs.
Category pages are grids
No copy, no buying guidance and no match to search intent.
Product pages copy the manufacturer
Descriptions repeat across competitors and rank nowhere.
Claims stall publishing
Compliance reviews block the content that SEO needs.
Revenue is invisible in reports
Sessions are tracked and margin is not.
How I help
How I help stores
Catalog architecture
Category hierarchy, internal links and indexation rules for large catalogs.
Faceted navigation control
Rules for which filter pages are indexed, canonicalized or blocked.
Category and buying-guide content
Intent-matched copy written within claim and compliance rules.
Product data
Product and Offer schema aligned with Merchant Center feeds.
Paid and organic sync
Shared keyword clusters to protect margin on high-value products.
Revenue reporting
Organic revenue and margin by category tied to the work shipped.
Process
How a store engagement runs
Audit
Crawl, facets, categories and revenue data reviewed together.
Structure
Indexation rules and category architecture fixed first.
Optimize
Category, product and guide content ships in margin order.
Report
Organic revenue and margin tracked by category.
Proof
E-commerce results
Building the Organic Channel a Paid-Dependent Supplement Brand Never Had
Read the case study →+164%Organic category-page sessions for a specialty pharmacy retailerFixing the Faceted Navigation That Was Eating a Pharmacy Catalog’s Crawl Budget
Read the case study →+94%Organic sessions to rate and product pages for a consumer lending fintechRebuilding Trust Signals Before a Manual Action, Not After One
Read the case study →Fit
Who this is for, and who it is not
Good fit
- DTC brands in health, wellness and supplements
- Pharmacy and regulated retail stores
- Stores with large catalogs and heavy filtering
- Brands that rely on paid and want an organic base
Not a fit
- Stores with fewer than 50 products and no catalog issues
- Brands unwilling to apply claim reviews to product content
- Marketplace-only sellers
Engagement
How we would work together
Monthly retainer
OngoingOngoing ownership of strategy and execution, coordination with your developers and writers, and monthly reporting.
Two-week diagnostic
Fixed scopeTechnical, content and competitive diagnosis with a prioritized 90-day roadmap and a recorded walkthrough call.
Migration cover
Project-basedPre-launch inventory, redirect mapping, staging QA and 30 days of launch monitoring.
FAQ
Questions people ask before they book
Do you work with health and wellness stores?
Which platforms do you support?
How do you handle product claims?
What is faceted navigation SEO?
How long until organic revenue grows?
Next step
Tell me what is broken. I will tell you whether I can fix it.
I take a small number of engagements at a time so each one gets real hours. If we are not a fit, I will say so in the first reply and point you somewhere better.
- Reply time
- Within one business day
- Working hours
- US Eastern & Central overlap
- Based in
- Mirpur, Dhaka, Bangladesh
