Healthcare Growth
Turning search into patients for doctors and clinics
Visibility, traffic and booked appointments are three different problems. These articles follow a medical practice from being found, to being chosen, to being measured in appointments.
Latest in Healthcare Growth
How Do I Rank in the Map Pack for "Doctor Near Me"?
Rank in the Map Pack for doctor near me by reading the three practices already there: nine public fields, a review-gap calculation and a cost-to-fix ladder.
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Google Business Profile for Medical Practices: Setup That Works
Google Business Profile for medical practices, built from the four ways profiles get duplicated, split or suspended and the Google rules that prevent each.
8 min read
How Do I Get More Google Reviews Without Breaking HIPAA?
Get Google reviews without breaking HIPAA: three OCR settlements, a reply script, a PHI-free request, Google's limits and a staff policy.
8 min read
How Does a New Medical Practice Get Found Online?
A new medical practice gets found when Google can confirm five facts: it exists, where it sits, who works there, what patients can book and what others say.
8 min read
Website Traffic but No Appointments: What Is Wrong?
Website traffic but no appointments? Read three numbers in order, local share, action rate and completion rate, to find which part of the path breaks.
7 min read
What Does a Medical SEO Audit Include?
What a medical SEO audit includes, seen through the finished document: first page, evidence for each finding, a finding written out and the fix order.
7 min read
Why Did My Practice's Rankings Drop After a Redesign?
Rankings dropped after a redesign? Read the traffic shape, the Search Console labels and a redirect test to find what broke, plus what medical sites miss.
8 min read
How Do Patients Search for a Doctor Online?
How patients search for doctors online: the words they type versus your site's, where your practice is named off-site and how to gather patient wording.
7 min readThe service behind this topic
Full-service SEO
One person owns the whole search channel for your practice, from the first audit to the monthly appointment report.
- Technical, content and local SEO under one plan
- Priorities tied to appointments, not rankings
- A monthly report your practice manager can read
Next step
Want this applied to your practice?
Tell me your specialty and your city. I will tell you what is holding back new patient appointments and what I would fix first.
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