What the work looks like when it is finished.

+276%

organic-sourced trial signups

The Comparison Page Sales Was Building by Hand, Now Ranking Instead

A mid-market EHR platform had zero presence in the comparison searches its own sales team lost deals to. Fourteen buying-committee-mapped comparison pages later, it's the page prospects read before they book a demo.

+118%

organic traffic vs. pre-update baseline

Recovering From a Helpful Content Update With No Editorial Team to Fall Back On

A solo affiliate publisher lost 61% of traffic in a helpful-content update with no editorial team to fall back on. Recovery meant cutting two-thirds of the catalog, not rewriting all of it.

+94%

organic sessions to rate & product pages

Rebuilding Trust Signals Before a Manual Action, Not After One

A compliance review flagged the exact content pattern that's preceded manual actions on other lending sites. The fix — credentialed reviewers, refreshed rate data, real disclosures — became the site's best-performing content.

3.8x

$890k Incremental Revenue

Multi-location orthopedic practice: 3.8x patient bookings via Map Pack

Fixing Google Business Profile cannibalization, phone number architecture, and local provider landing pages to dominate the local pack across six regional clinic locations.

0 Loss

14 Locations Protected

Multi-specialty dental group: +24% traffic growth through complex rebrand

Protecting 14 locations and 50,000 monthly patient visits during a full CMS migration and branding redesign through comprehensive 1:1 redirect mapping and staging QA.