YMYL & E-E-A-T
The E-E-A-T checklist I run before publishing any health page
Health content is graded harder than anything else on the web. Here is the eleven-point check every page clears before it goes live.
3 min read
Insights
Notes from inside healthcare search.
No trend commentary. Things I have had to work out on live accounts, written so you could hand them to your team.
Local SEO
Local SEO for multi-location practices: the parts agencies skip
Most multi-location practices lose the map pack for boring operational reasons. Categories, phone numbers, and who asks for reviews.
2 min read
B2B SEO
B2B healthcare SEO: write for the committee, not the searcher
High-ticket healthcare deals are signed by three people who search differently. Your keyword map should reflect that.
1 min read
Technical SEO
How to migrate a healthcare site without losing a decade of equity
Redesigns are where practice sites quietly lose 40% of their traffic. The prevention is unglamorous and completely reliable.
1 min read
Client work
Reporting healthcare clients actually read
Three numbers, one paragraph of what changed, one paragraph of what is next.
1 min read
Client work
Thirteen years of US hours from Dhaka
What actually makes remote healthcare consulting across time zones work.
1 min read
Monthly note
