Proprietary Tooling & Utilities
The tools I built when commercial SaaS stopped cutting it.
Commercial SEO platforms are engineered for mass e-commerce. They have no concept of physician credential verification, NPI registry validation, or clinical citation graphs. So I engineered my own suite of micro-tools to run my client accounts.
Live Interactive Simulators
Test your search economics & trust signals
Run these diagnostic models in your browser. No signup, credit card, or email address required.
Search Pipeline ROI Calculator
Model the exact compounding commercial value of organic search traffic for your practice or SaaS platform.
Clinical E-E-A-T Trust Grader
Test how Google's Medic algorithms evaluate your content's medical authority. Select your active signals:
Foundational signals present, but missing physician schema and NPI registry verification required to survive Google Medic core updates.
Complete Suite
Internal Engineering Utilities
Six dedicated tools built to automate complex data aggregation, eliminate manual crawl audits, and generate clean dev-ready code for client development sprints.
SERP Snapshot
Daily local 3-pack and organic position tracker calibrated for multi-location healthcare clinics across geographic GPS coordinates.
- ✓ 13x13 km geographic grid scanning
- ✓ Direct Local Pack ranking alerts
- ✓ Competitor centroid displacement tracking
Clinical Schema Builder
Point-and-click generator producing nested Physician, MedicalClinic, and MedicalOrganization JSON-LD without developer intervention.
- ✓ Fully validated against Google Rich Results
- ✓ Automatic NPI & Medical Specialty nesting
- ✓ 1-click JSON-LD snippet export
E-E-A-T Quality Grader
Custom crawler assessing medical content against Quality Rater guidelines, verifying author credentials, reviewer dates, and citation integrity.
- ✓ Automated PubMed footnote resolution
- ✓ Editorial policy compliance scorecard
- ✓ Medic algorithm penalty vulnerability report
GBP Multi-Clinic Auditor
Scrapes and diagnoses primary categories, secondary clinical services, and review velocity across all provider profiles simultaneously.
- ✓ Multi-location category mismatch detection
- ✓ Review sentiment & response speed analysis
- ✓ Duplicate profile suppression alerts
Redirect Equity Mapper
Algorithmic matrix matcher connecting legacy URLs to new variants before healthcare site redesigns go live, eliminating 404 equity leakage.
- ✓ NLP semantic content similarity scoring
- ✓ Zero redirect chain validation
- ✓ .htaccess & NGINX map file generation
Content Decay Early Radar
Monitors Search Console API for patient query impression dips, alerting engineering and editorial teams 60 days before organic traffic crashes.
- ✓ Pre-update CTR and position degradation
- ✓ Automated content refresh prioritization
- ✓ Direct Slack alerts for revenue-critical URLs
The Architectural Difference
Why in-house tooling beats commercial suites
Built for entities, not raw keywords
Commercial crawlers treat pages as flat text strings. Our tools parse medical schema graphs, clinician relationships, and PubMed citation nodes that Google's Knowledge Graph actually weighs.
Calibrated for deal & patient value
Ranking #1 for an informational query that earns $0 is useless. Our tooling weighs keyword clusters by commercial intent and pipeline value, identifying where every dollar of revenue originates.
Produces code, not just PDF decks
Instead of a 90-page audit that sits unread in an inbox, our utilities produce copy-paste JSON-LD schema, NGINX redirect rules, and prioritized Jira tickets ready for immediate sprint deployment.
Advisory & Custom Audits
Need these utilities pointed at your site?
I run these diagnostic crawlers and calculators on prospective client sites before we ever sign a contract. Drop your URL and I will send a 60-second diagnostic breakdown.
